How To Make Your Advertising Effective And Efficient
If you would like to know how to get a flood of new customers into your place of business, then this article is for you. Nothing is more important than knowing how to market their business. This is like the marketing consultant who is going around asking people if they can help them with their marketing. This is just one more reason why I don’t recommended a marketing agency.
These marketing agencies know very little about how to write effective sales letter copy, and also about how to get customers into your doors. To save yourself a lot of money, time, and hassle – learn how to market your business for yourself. The only thing that you need to know is that it’s all math, and that you will have a trial and error period where you will have to learn some very expensive lessons.
If you’re reading this article here right now, I advise you not to use a marketing agency. In fact, I know that a lot of you cringe by the mention of a marketing agency. So what can you do to improve yourself when it comes to promoting your business? Well, there are a few options that I can advise to you. Here’s tip number 1:
1) It’s not about you
Most of the marketing and advertising commercials all focus on the customer, instead of what they can do for the customer. Because of this, many of these ads flop – never returning to make another profit in business altogether. So when marketing your products and services to your prospects, make sure you’re not talking about yourself.
The only time where it’s appropriate to list your credentials is when you send out your free report when you generated a lead from your ad. In your sales letter, you need a lot of credibility, so this is another place where you can dish out your credentials, and make yourself seem like the obvious person to be dealing with. Here’s another tip for marketing your business.
2) Don’t sound boring
Do you know what “boring advertising” is? Boring advertising is all about industry jargon. Nobody understands this lingo except for your rival competitors. But for everyday business owners, they don’t want to hear your mission statement. All they want to know is how you can your business help them with their problems or goals that they have.
Never make the mistake of being boring. Busy people just don’t have the time to write through a long boring message. But if you can make your message sound urgent, then maybe you can get a passing reader to read your entire sales pitch.
I highly advise that you stick with direct response marketing. You’ll never whether or not your ad was a success, or if it was a failure with brand advertising. The more success you have with your business, the more likely you will be happy in your overall life. So keep these tips in mind.