Essential Things Your Marketing Plan Needs
Last week we talked about taking responsibility for ourselves and our business. So, with that said to also ensure we are taking responsibility and on the road to great success I want to make sure you have all the tools you need to do that. Today we will discuss the basics you need in any marketing plan.
Every marketing plan you have should include these 7 things:
Your plan should have and know it’s segmentation. Segmentation is perhaps the most important because segmentation is your audience, who you are going to market to? Don’t know your segmentation, then start doing research as quick as possible. Again, you need to know your audience so you know who to market to and how to market to them successfully.
A marketing plan needs to have a back up plan. From a competitive standpoint having a back up plan is ideal. Having a back up plan should also include you doing a little research on your competition. Your back up plan should include responses or comebacks to competitor campaigns as well as alternative marketing you can carry out when needed.
A marketing plan needs to feature your points of value. Why should the consumer buy from you instead of the competition. Your points of value will be what sets you apart from the competition. Your points of value will be the benefits of buying products from you and/or using your services. So, be sure to have strong points of value and let your audience know what they are?
Your plan needs to have a strong message and positioning. Be clear with your message. The worst thing you can have is confused potential clients and clients, so BE CLEAR. Use your points of value to create and send a strong message to your potential clients and position yourself on top.
A marketing plan needs to have goals with set deadlines. When developing your successful plan be sure to set different benchmark goals to reach. Also, when setting goals set deadlines for reaching the different goals. We all know having personal and business goals are important and for those same reasons having marketing goals is important too. Goals with deadlines help you to stay focused.
An effective plan needs a plan of implementation. So, you’ve developed the perfect marketing plan,so? That marketing plan can’t be successful if you don’t implement it. So, on top of developing your marketing plan you need to also have a plan for implementing your marketing plan and getting your message out to your audience in a successful way.
A marketing plan needs a budget. You want to develop and implement a marketing plan you can afford. So, set a budget and keep all your marketing within that budget. Need ways to market on a budget check out my blog called 6 Ways To Market On A Budget for tips as well as I did a whole series on free marketing outlets you can use to market.