Sales and Advertising

3 Ways to Advertise Your Home For Sale Online

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Posted By mutti

In the past there were startlingly few avenues available to you when it came to advertising the availability of a home for sale. Outside of the traditional sign and a listing in a newspaper, there were very few other things that a person could do to get everybody aware about what they were offering.

Thankfully, the advent of the internet changed all of that. It is now easier than ever before to make people aware that you have something for sale, and that is especially true of the property market. In fact, the majority of people who are searching for a home now state that they start their search online before heading out to speak to any real estate agents.

So, with that in mind we have decided to take a look at some of the things that you could do to advertise your property online.

An Estate Agent

It goes without saying that the best local option is usually going to be your local real estate agent, as they will have access to their own web-based advertising in addition to using some of the many aggregators to extend their reach even further.

In the majority of cases an estate agent will put your property online without any prompting whatsoever. After all, they want to make money from the sale just as much as you do. As such, you should be wary of anybody who is unwilling or unable to create an online listing for you, as this suggests that they may have something to hide or are otherwise incapable of providing the services that they promise.

Craigslist And Classifieds Websites

The rise of Craiglist has been mercurial and today there are literally millions of people who are using it to buy and sell a wide range of items. Houses and apartments are regularly listed on the website, both by landlords looking for tenants and by people who are looking to sell their property.

The site has an enormous reach, which is a definite advantage, but it is important to be wary about using it. After all, you can’t guarantee that people who present themselves as buyers are actually going to be serious, so try to get as many details from anybody who contacts you as you can, including phone numbers and other forms of ID, so that you are protected in a worst case scenario.


If you want to get a little bit more creative than just the standard online property listing, why not bust out a video recorded and start exploring the house for potential buyers.

A handy YouTube clip, which can be linked to in any listings that you create, can be used to give people a virtual tour of the property without them ever having to leave their homes. While this may mean there are fewer people visiting the property, it does also guarantee that anybody who does come for a physical visit is much more likely to like what they see, considering they have already seen it all before.

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